Top 10 most Instagrammable spots in Melbourne

Melbourne is a city that feels alive in every corner — a colourful blend of culture, history, and creativity. From grand historic architecture and lush gardens to vibrant laneways splashed with world-class street art, the city offers endless opportunities for that perfect Instagram shot.

Whether you’re spicing up your feed, capturing your travels, or simply adding a splash of colour to your gallery, Melbourne delivers a backdrop for every mood and moment. In this guide, we’ll take you to the top 10 spots guaranteed to make your feed stand out and your followers double-tap!

 

1.  Flinders Street Station

Location: Flinders St, Melbourne – 21.5 km from the branch (26 Minutes)

Why it’s Instagrammable:

As one of Australia’s oldest and most iconic railway stations, Flinders Street Station has been a favourite photography hotspot for both locals and visitors for decades. Its grand architecture, distinctive dome, and rustic charm create a timeless backdrop right in the heart of Melbourne’s CBD. Whether you’re after vintage-style portraits or bustling city backdrops, this landmark delivers that perfect mix of history and atmosphere — making it a must visit addition to your photo gallery.

Highlights:  

• Concourse filled with food and drink stalls.
• Listed on the Victorian Heritage Register
• Home to the world’s fourth-longest platform at 708 metres.

 

Image: Flinders Street Station

 

2.  Royal Botanic Garden

Location: Birdwood Avenue, Melbourne – 25.7 km from the branch (27 Minutes)

Why it’s Instagrammable:

If you’re craving a slice of nature without leaving the heart of Melbourne, the Royal Botanic Gardens is your perfect escape. This oasis bursts with colour and life, offering a diverse collection of flowers, towering trees, and peaceful pathways that make for endless photography possibilities. From vibrant floral close-ups to sweeping shots of tranquil lawns and lakes, every angle here is pure Instagram gold. Ideal for capturing serene, nature-inspired moments, the gardens add a refreshing splash of greenery and calm to any feed.

✨ Pro tip: Perfect Spot to see the colours of the seasons change from one to the next

Highlights: 

• Guided tours
• Solar tours
• Aboriginal Heritage Walk

 

Image: Royal Botanic Gardens Victoria

 

3.  Shrine of Remembrance

Location: Birdwood Avenue, Melbourne – 24.2 km from the branch (28 Minutes)

Why it’s Instagrammable:

Built in 1934, the Shrine of Remembrance stands as a powerful tribute to the lives lost in World War I and now honours all Australians who have served in war. The memorial has been built to be enjoyed and create awareness, offering visitors a place of reflection, remembrance, and appreciation for the nation’s history. Designed by architects and WWI veterans James Wardrop and Phillip Hudson, its striking architecture draws inspiration from the Parthenon and the Tomb of Mausolus in Greece. One of the most photographed features is the Avenue of Cypress Trees, lined with commemorative plaques that add depth and meaning to the setting.

Highlights: 

• Breathtaking views of the memorial gardens
• Guided tours
• Workshops
• Remembrance services

 

Image: Shrine of Remembrance – Ceremonial Avenue

 

4.  The Yarra River

Location: Evan Walker Bridge, Southbank – 24.4 km from the branch (24 Minutes)

Why it’s Instagrammable:

If you’re after an aesthetic touch for your feed, the iconic Yarra River delivers endless photo opportunities. Flowing through the heart of Melbourne, it divides the city — with the bustling CBD to the north and the vibrant Southbank to the south. From sleek skylines to reflections dancing on the water, this spot captures Melbourne’s beauty in every frame.

✨ Pro tip: Visit at sunrise or sunset for golden light and a shimmering backdrop.

Highlights: 

• Walking tours
• Boat Rides
• Kayak rides

 

Image: Arbory Afloat on the Yarra River

 

5.  Hosier Lane

Location: Hosier Lane, Melbourne – 26.8 km from the branch (28 Minutes)

Why it’s Instagrammable:

For a burst of colour and character, Hosier Lane is Melbourne’s ultimate street art destination. This iconic laneway is a living canvas, with every wall drenched in bold colours, intricate murals, and ever-changing designs. From striking portraits to edgy graffiti, it’s a place where creativity knows no bounds. The lane offers the perfect setting to add a unique, modern, and artsy vibe to your Instagram feed, making it a favourite for photographers, art lovers, and content creators alike.

Highlights:

• Look up to see the 23-metre-high realist mural by renowned artist Adnate.
• A go-to backdrop for photoshoots, music videos, TV series, and more.
• Surrounded by vibrant nightlife and an incredible foodie scene.

 

Image: Hosier Lane

 

6.  Fitzroy Gardens

Location: Wellington Parade, East Melbourne – 21.8 km from the branch (28 Minutes)

Why it’s Instagrammable:

If you’re after an elegant, timeless backdrop, Fitzroy Gardens is a dream come true. This historic gem blends lush greenery with Victorian-era charm, giving you endless photo ops that feel straight out of a cinematic reel. Think manicured lawns, grand pathways, and hideaways that make your feed pop with timeless style.

It’s not just about the photos, though — this is the kind of place where you slow down and soak it all in. Spread out a picnic as the sun sets, then wander through the whimsical Fairy Tree, check out Cook’s Cottage, snap the flora at the Conservatory, and get lost in the storybook-style Tudor Village. Every corner feels like a fairytale— perfect for your carousel posts.

Highlights:

• Guided walking tours.
• Café with delicious coffee and cakes.

 

Image: Fitzroy Gardens Conservatory

 

7.  Luna Park

Location: 18 Lower Esplanade, St Kilda – 28.9 km from the branch (37 Minutes)

Why it’s Instagrammable:

Step right up to Luna Park, Australia’s oldest theme park and a true Melbourne icon. Before you even set foot inside, you’re greeted by its famous, larger-than-life entrance — a photo opportunity so iconic it could headline your feed on its own. Once inside, the fun only gets better. Between the colourful carnival rides, vibrant lights, and nostalgic charm, you’ll have endless chances to snap playful, fun shots. It’s not just an Instagrammable spot — it’s a place where you can live the fun you’re capturing, making every photo as memorable as the moment itself.

Highlights:

• Melbourne’s Award-Winning Carousel.
• Home to the Scenic Railway, the world’s oldest continually operating roller coaster.

 

Image: Luna Park, Craig Sillitoe Photography

 

8.  Brighton Bathing Boxes

Location: Esplanade, Brighton, Melbourne – 34.4 km from the branch (38 Minutes)

Why it’s Instagrammable:

If your feed needs a splash of colour, you can’t skip the iconic Brighton Bathing Boxes. Scattered along the golden sands of Brighton Beach, these 82 individually designed huts have been brightening up the shoreline since the early 1900s. Each one has its own personality — from bold patterns to fun designs — making them the ultimate backdrop for playful, vibrant, and eye-catching photos. Whether you’re capturing the quirky charm of the boxes up close or framing them with the sparkling ocean in the background, this is easily one of Melbourne’s most Instagrammable spots.

✨ Pro tip: Visit at magic hour just before sunset or after sunrise to get glowing colours and soft light.

Highlights:

• Variety of delicious cafes to visit in the area
• Views of Melbourne’s city skyline

 

Image:  Brighton Beach

 

9.  St Kilda Pier

Location: Pier Rd, St Kilda – 37.9 km from the branch (30 Minutes)

Why its’s Instagrammable:

For ocean views that take your breath away and a skyline that frames Melbourne at its best, St Kilda Pier is a must for any Instagram feed. This scenic spot serves up endless panoramic photo opportunities — from the sparkling waters of Port Phillip Bay to the city’s silhouette in the distance. Arrive at sunrise for a soft, dreamy glow, or time your visit for sunset when golden hour lights up the horizon in spectacular fashion. Take a stroll along the pier, capturing shots from every angle, and keep your eyes peeled — you might just spot the local penguins.

Highlights:

• Penguin viewing experience
• Kiteboarding, paddle boarding and windsurfing

 

Image: St Kilda Beach and Pier

 

10.  State Library of Victoria

Location: 328 Swanston St, Melbourne – 20.3 km from the branch (26 Minutes)

Why its’s Instagrammable:

For content creators chasing that timeless, elegant aesthetic, the State Library of Victoria is a must see. More than just a library, this historic treasure — opened in 1854 is Australia’s oldest public library and one of the first free libraries in the world. Its vast collection spans over two million books and 350,000 photographs, maps, manuscripts, and newspapers, but the real star for your Instagram is the architecture. Head upstairs to the La Trobe Reading Room for a breathtaking bird’s-eye view of the octagonal space, its neat rows of desks glowing with green lamps. Every corner here exudes charm, from the soaring dome to the ornate details steeped in history.

Highlights:

• Hosts events, exhibitions and workshops
• Take a history of the library tour

 

Image: La Trobe Reading Room – State Library Victoria

 

From vibrant street art to serene gardens, historic landmarks to colourful beaches, Melbourne is a city that knows how to put on a show for the camera. Each of these spots offers its own unique charm, whether you’re chasing golden hour light, rustic architecture, or bursts of colour to brighten your feed. So, grab your camera, lace up your walking shoes, and set out to capture Melbourne in all its beauty. With every shot, you’ll not only be filling your Instagram grid — you’ll be collecting memories that make this city unforgettable.

Ready to start your trip? Call our friendly reservations team on 1300 664 485 or check out our website to see the campervans we have available at our branches!